From Stand to Story: How Sculptural Florals Create Lasting Impact
The challenge with fairs
Exhibiting at a design fair or trade show is no small investment. Between the stand build, the logistics and the visual merchandising, brands often spend thousands to create a space that shines for just a few days. The real question becomes: how do you make that investment work harder, beyond the fair itself?
The pause that matters
In retail, it’s not only about what you display. It’s about creating a pause. That moment where someone slows down, takes notice, and feels drawn in. Those wow-pause moments are what transform a passing glance into a conversation — and eventually, a connection.
Why sculptural florals and vessels?
At Atelier V&A, our sculptural florals and vessels are designed with longevity and storytelling in mind. Each piece is:
Timeless — crafted to outlive the fair and move seamlessly into your showroom, office or retail space.
Tailored — aligned to your brand colours, aesthetic and vision.
Narrative-led — layered with texture and story, so they aren’t just decoration, but an expression of your brand identity.
Consistent storytelling, beyond the fair
What sets our approach apart is that these florals don’t end their journey when the fair closes. They become part of your ongoing brand story. Brought back into your permanent space, they carry forward the same aesthetic and emotional connection your customers first experienced at the fair — creating consistency across every touchpoint.
Boutiques Fair, September 2025
As Boutiques Fair approaches, we are excited to help brands create stands that not only stand out, but truly speak. Through sculptural florals, we craft installations that are memorable, photogenic, and intentional — offering a design language that endures well beyond the weekend.
If you are exhibiting and want to bring your story to life in a way that lasts, we’d love to collaborate.
📧 hello@ateliervanda.com | 📱 +65 8151 1091
